Democratizing Innovation

Democratizing Innovation

"user information" vs. "solution information" - taking advantage of the different information held by different people and different entities

manufacturers look for "areas of homogenous needs" but 50% of the people in a given area are unhappy with the product, though they settle for it - but some of them innovate it.

in more and more fields, manufacturers are creating platforms which manufacture user designs (e.g. custom integrated circuits, customink.com)