The ultimate business response to the need for sustainability:
“Be generous by creating an enterprise that is regenerative by design, giving back to the living systems of which we are a part. More than an action on a checklist, it is a way of being in the world that recognises that we have a responsibility to leave the world in a better state than we found it. It calls for creating enterprises whose core business helps to reconnect nature’s cycles, and that gift as much as they can.”
“The most profound act of corporate responsibility for any company today is to rewrite its corporate by-laws, or articles of association, in order to redefine itself with a living purpose, rooted in regenerative and distributive design, and then to live and work by it.”
-Kate Raworth, Doughnut Economics (2017)